New Arrivals

Did you know?
🌸 Did You Know?
Spring in Japan means sakura sweets and beautiful pink packaging — and it’s just around the corner.
As cherry blossoms begin to bloom, Japan transforms into a celebration of all things sakura. From limited-edition sweets to delicately designed pink packaging, spring is one of the most exciting seasons for food lovers. Brands release special flavors inspired by cherry blossoms, and many of these seasonal treats are available only for a short time.
Welcome the season with Itoen Matcha Love Sakura Matcha Green Tea – Fresh Matcha Powder in Cap 🍵🌸
A refreshing way to enjoy the essence of Japan’s spring in every sip.
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Teas Collection
Types Of Teas In Japan
Japan offers diverse teas like matcha, sencha, genmaicha, and hojicha—each with unique flavors, health benefits, and deep cultural significance in daily life and tradition.
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Matcha tea is a finely ground green tea powder from Japan, known for its rich flavor, antioxidants, and use in traditional tea ceremonies and modern wellness.Ocha
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Ocha is a general term for Japanese green tea, enjoyed daily for its refreshing taste, health benefits, and deep cultural roots in Japanese tea traditions.Genmaicha
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Genmaicha is a unique Japanese green tea blended with roasted brown rice, offering a toasty, nutty flavor. It’s mild, soothing, and perfect for daily sipping.Hojicha
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Hojicha is a roasted Japanese green tea with a warm, earthy aroma and low caffeine. Its smooth, smoky flavor makes it perfect for evening relaxation.Mugicha
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Mugicha is a caffeine-free Japanese barley tea with a toasty, nutty flavor. Popular in summer, it's served cold for a refreshing and healthy drink.






